The Marketing Managers are Jen Knights and Kayla Schindler. All inquiries should be sent to clas-performing-arts@uiowa.edu for visibility for both Jen and Kayla. Please contact the Marketing Managers with questions.  

All requests for photography (outside of events photography as outlined in section below) should be sent to clas-performing-arts@uiowa.edu. Requests for photography should be emailed at least 2 weeks in advance of the event you would like to be photographed. It is not possible to fill all photography requests, but we will try to provide coverage for opportunities that align with marketing and messaging priorities for the department and the University. 

All requests for social media promotion should be sent to clas-performing-arts@uiowa.edu. Requests for sharing information on social media should be emailed at least 2 weeks in advance from when it will be posted. 

The following information should be included in your email: 

• Photo(s) or video(s) 

• High quality photo(s) and/or video(s) showing you and/or your work 

• Brief description of what you’re sharing 

• This will be used to create the caption on social media channels 

• Key highlights about what you would like prospective students, current students, alumni, and community members to know 

• OPTIONAL: Instagram handle(s)  

• This will be used to tag you and any other collaborators on Instagram 

We will review the request to ensure it aligns with our messaging themes and strategy for the Department. After review, we will schedule your content on our social media calendar after receiving the above information. Please keep in mind if it’s not a time-sensitive post, it may not be live on the social media channels immediately. 

Flyers and digital signs will be created for Dance Gala and UIDC productions. All other dance productions will receive a digital sign. 

For all other events, flyers and digital sign templates are provided by the College of Liberal Arts and Sciences as part of the Marketing and Communications Toolkit. The Design Center is also available as a resource: Design Center.

Before printing posters, please submit a draft to the DEO and Director of Dance Production for approval.

Your primary contact for marketing related to department productions is Kayla Schindler (kayla-schindler@uiowa.edu), listed as Marketing Manager in the information below.  

This information is used to update the Department’s Virtual Dance website (virtualdance.studio.uiowa.edu), the University of Iowa’s events calendar, the Arts Iowa calendar, as well as any other marketing materials for your production.  

Virtual Dance

The information below is due to the Marketing Manager as soon as possible, but no later than 4 weeks before a production opens. The Production Stage Manager is responsible for submitting this information. 

Information submitted should include:  

• Performance dates, times, location, and any special showing notes (livestream, sign language interpreter, etc.) 
• Program order with intermission, if applicable 

• List of choreographers 

The information below is due to the Marketing Manager 17 days before a production opens. The choreographer is responsible for submitting this information by the deadline. The Production Stage Manager is responsible for ensuring this information is submitted on time.  

Dance Gala and UI Dance Company Home Concert: Deadlines can be found on the production meeting schedule shared by the PSM.  

Other Dance productions: Deadlines can be found on the Virtual Dance Production Guidelines page.  

Information submitted after your deadline may not be included in the Virtual Lobby. A Microsoft Form will be provided to you by the Marketing Manager requesting the required information listed below. 

Information submitted should include:  

• Brief description/synopsis of the production 
• Cast List 
• Roles, as applicable 
• Status as an undergraduate/graduate/community member 
• Optional: Instagram handle 
• Creative Team 
• ​​​​​​​Scenic Designer(s) 
• Props Artisan 
• Lighting Designer 
• Costume Designer 
• Makeup Designer 
• Video Designer 
• Sound Designer 
• Stage Manager 
• Dramaturg 
• Assistants 
• Additional musicians, collaborators, etc. 
• Any necessary disclaimers/advisories (language, violence, nudity, smoking, haze, gunshots, strobe effects, etc.)  
• Any acknowledgements/special thanks 
• Any additional notes about the work/team’s process you’d like to be included in the marketing 

The order of the Creative Team will be listed on the Virtual Dance site in the following order, as applicable: 

Director, Fight Director, Intimacy Director, Scenic Designer, Props Artisan, Lighting Designer, Costume Designer, Makeup Designer, Video Designer, Sound Designer, Stage Manager, Dramaturg, Assistant Scenic Designer, Assistant Props Artisan, Assistant Lighting Designer, Assistant Costume Designer, Assistant Makeup Designer, Assistant Video Designer, Assistant Sound Designer, Assistant Stage Manager   

Headshots, Bios, Choreographer’s Note, Dramaturg’s Note, Designer Renderings: 

This information is due to the Marketing Manager 17 days before a production opens. The Stage Manager for the production is responsible for ensuring this information is submitted on time. Deadlines can be found on the production meeting schedule shared by the PSM. Information submitted after your deadline may not be included in the Virtual Dance site.   

Headshots:  

• Headshots are optional, but strongly recommended. If a headshot is not submitted by the deadline, a Dance lockup logo will be used in its place. 
• Photos should be labeled with full names. 
• Headshots should be JPEG or PNG files. PDF submissions will not be accepted. 
• Headshots should be a recognizable likeness of you, not an artistic expression of you.  
• Headshots should be a photo of you alone.  
• Headshots may be close-ups, ¾ length, or full body.  
• Headshots may be cropped for consistency in sizing.  
• Headshots should be high-resolution.  

Bios:  

• Please label bios with full names and provide in a Word document format. 
• Bios are optional, but strongly recommended.  
• Bios should be 50-75 words.  
• Examples of details you may want to include in your bio:  
  • Major(s) or MFA program, minors, certificates, etc.  
  • Year in school  
  • Hometown  
  • Previous experience (italicize titles of works as necessary)  
  • ​​​​​​​Thank yous  

Choreographer’s Note, Dramaturg’s Note, Designer Renderings: 

Other information you may want to include, such as a choreographer’s note, dramaturgical information, photos, artwork, or other material appearing with the dramaturgical information, must be in the public domain with the appropriate caption and credit information or you must have obtained the appropriate permissions to use the material. The use of copyrighted material is not permitted.  

The Virtual Dance site will be published no later than 2 weeks before a production opens. The SM and choreographers will be able to review the Virtual Dance information for errors before being publicly promoted. 

Posters & Programs   

The Department of Dance will not be creating printed programs for any productions besides Dance Gala. The Dance Gala program will be created through Hancher Auditorium as part of their season’s playbills. All program-related information will live on the Department’s Virtual Dance website. 

Promotional Photographs 

Teams are encouraged to submit photographs to the Marketing Manager for use on social media sites and any additional promotions. 

Photos may be submitted throughout the rehearsal process, as well as after the production opens. If you, or someone on your team, is planning to take photos during a rehearsal, please notify the cast and team at least 24 hours in advance. When sending and sharing photos with the Marketing Manager, please provide the name of the person who took the photographs so that they can be properly credited. 

Archival Photos: 

Archival photos will be taken during one of the dress rehearsals. The Marketing Manager will notify the PSM and SM of the date these will be taken as soon as possible, but at least 24 hours in advance. 

The DEO and choreographers will be able to review photos after receiving the full set back from the photographer to make “favorite” selections. An email will be sent out with instructions on this process when the photos are ready for review. These favorites will be used to select images for larger marketing assets in websites, ads, and print materials. 

Note: Photos may be shared on social media before sent through the approval process. 

Social Media  

The social media campaign for your production will begin 1-2 weeks before opening night. The social media posts will go out on the Department of Dance Facebook (https://www.facebook.com/UIowaDance) and Instagram (https://www.instagram.com/uiowadance). The Marketing Manager will create a Facebook Event for your production, and you are encouraged to share it and invite people to this event. Do not create a separate event using your personal profile. 

Instagram Takeovers: 

Any team member may opt in to do an Instagram Takeover in the 2 weeks leading up to opening night through closing night of the production. The SM for the production should make team members aware and share the guidelines with anyone interested in participating. The Marketing Manager will provide this document upon request. After the guidelines have been read and understood, the team member should send an email to kayla-schindler@uiowa.edu to determine a date for the takeover and receive login information.  

The information below is for Department of Dance "events", not concerts. Your primary contact for marketing related to department productions is Kayla Schindler (kayla-schindler@uiowa.edu). Please email Kayla with any questions.

Program

The student team for an event will be responsible for compiling information to be included in the program. The student team may opt to have a virtual program or a printed program.

Printed Program: A Canva template is available for the student team to create a one page, double-sided printed program. To access the template, you will need to login with a Canva account (free accounts available). After the program has been created, save as a PDF and send to Molly Dahlberg (molly-dahlberg@uiowa.edu) to print.

Virtual Program: A virtual program can be created on virtualdance.studio.uiowa.edu after all program information is sent to Kayla Schindler. All content should be sent 10 days before opening night to Kayla’s email listed above. An example of an event program can be found here: https://virtualdance.studio.uiowa.edu/grad-event

Social Media

A minimum of one social post will be made to highlight the event. The student team may send Kayla any images or videos they would like shared; if no images are shared, a template graphic will be used.

Instagram Takeover: Students may do an Instagram Takeover any time throughout planning, rehearsal, or performance dates. Students interested in doing a takeover should email Kayla for guidelines and login details.

Space Place Lobby Displays

No Space Place lobby displays will be created for Dance events. The student team is responsible for creating a sign for any advisories audiences should be aware of. Any advisory signs should be sent to Molly to print.